admin August 1, 2022 0 Comments

Supply Chain Relationships Are Changing Due to Digital Transformation:

Businesses are undergoing digital transformation, which is resulting in the development of new goods, processes, and services. However, in order to provide these new services, organizations must share information and assets in previously unheard-of ways. Digitized services, for example, may necessitate competitors sharing physical assets such as warehouse space.

As a result, organizations will need to adapt the way they form and manage connections with other supply chain actors in order to support new sorts of alliances and agreements. It will necessitate the adoption of a boundary-spanning mindset by managers responsible for creating supply chain connections, such as account managers or supply managers, in order to encourage collaboration, experimentation, and trust across organizational boundaries.

Relationship-Redefining Products and Services:

Collaboration forecasting informed by machine-learning-based algorithms, which analyze real-time information on buying habits to uncover new parameters that affect demand, is one supply chain operation that necessitates such connections. Deeper contacts with upstream suppliers and downstream customers are required to properly use these insights.

Consider a smart newborn pacifier that collects information on children’s health, such as body temperatures and medications, and is redrawing supply chain links. Product manufacturers, suppliers, and retailers can use these new data streams to improve existing products and develop new ones. However, doing so necessitates the formation of more extensive collaboration connections. Retailers, for example, may offer free memberships to an app that tracks pacifier usage. This data could be utilized by the manufacturer and suppliers to create customized accessories based on how the device is used.

Digital tools and platforms that improve supply chain agility and flexibility by allowing enterprises to convert from asset ownership to asset sharing are examples of services that would demand new connections. They are an excellent example of how digital transformation alters the dynamics of inter-company contacts.

Consider on-demand warehousing from companies like Flexe. These firms locate unused industrial storage space and make it available to businesses on a temporary basis. Sharing the space in this manner allows the owner to reduce the expense of an unproductive asset while also better aligning its warehousing needs with the demands of others. It enables the service buyer to satisfy changing storage needs without adding an expensive asset to its portfolio. However, the owner may have to accept that enterprises interested in renting its warehouse facilities may be arch-rivals – a difficult concession to make before digital transformation opened the door to this type of service.

Then there’s the Walmart GoLocal platform, which allows small and large businesses, restaurants, and online services to use Walmart’s own delivery technology to perform last-mile deliveries to other merchants’ consumers. Users of the platform have access to both the retailer’s transportation network and external gig drivers. Enterprises on the platform can take advantage of the platform’s broad user ecosystem to gain new efficiency. With so many delivery routes on the platform, for example, there may be potential to pool vehicle space on routes shared by numerous enterprises. Pooling commodities in this manner enhances truck utilization and saves transportation costs.

Developing Boundary-Spanning Managers:

Managers in charge of developing and implementing these new partnerships must be open to new methods of conducting business. They must be able to assess the worth of non-traditional prospects, select the best partners, and draught agreements that optimize the value captured while avoiding any hazards. This means that organizations that are digitizing or want to digitize their supply chains must encourage new jobs and supporting systems. 

Here are a few instances of new approaches:

Find opportunities for partnership. Managers must support the development of other methods for leveraging new partnerships. Smart digital organizations, for example, should constantly test new technologies and prototypes with partners and customers. Walmart is testing live-streaming technologies in cooperation with TikTok to provide customers with new shopping experiences. Make KPIs that represent the benefits of teamwork. Managers may need to broaden their set of key performance indicators (KPIs) to account for the opportunities presented by digitization.

For example, Walmart’s GoLocal service measures the gains from delivery pooling agreements that were not available to organizations before joining the platform, in addition to measuring traditional indicators like on-time delivery. Furthermore, metrics like these demonstrate rapid success and support the scalability of benefits from digital projects. Create contracts that are responsive. Companies can construct contract systems that quickly realign agreement terms with changing business demands as a result of digitalization and the communities of users it produces.

Flex Pulse, a cloud-based platform developed by global contract manufacturer Flex to provide visibility into its manufacturing operations around the world, for example, also supports a digital contracts system. The system digitally maintains and administers contracts and analyses real-time processes involving Flex, its suppliers, and its customers. Contractual terms like incentives can be promptly changed in reaction to changing market conditions.

In addition, the system employs artificial intelligence algorithms to monitor supplier performance and discover possibilities to increase the efficiency of joint operations. These changes can be quickly transformed into updated contractual conditions.

Boundary spanners will be critical change agents in the new era enabled by digital transformation. Companies will struggle to compete in the new environment without them.

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