Sports Analytics


It’s no secret that professional athletics and sports teams are a huge global industry - but there’s more to winning than training hard and putting points on the board. Winning starts with data; from player statistics, media contracts, licensing deals, ticketing and merchandising, and even how many beats per minute a player’s heart might pump on game day.

To be useful, advanced analysis demands clear explanations for coaches, managers, and players. If analytics shows that a baseball/Basketball/Football team should alter its defensive positioning, or that long two-point shots in basketball are bad - and does it ever - this has to be explained in everyday language.

“It’s not what you know, it’s what you can impart on people,” Van Gundy said.-Ex coach of NBA